Privacy policy
Privacy policy
Privacy policy
Introduction
The following privacy policy is intended to inform you about the types of personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offering").
The terms used are not gender-specific.
As of 11 March 2022
Table of contents
⦁ Introduction
⦁ Responsible
⦁ Overview of processing
⦁ Relevant legal bases
⦁ Security measures
⦁ Transfer of personal data
⦁ Data processing in third countries
⦁ Deletion of data
⦁ Use of cookies
⦁ Provision of online services and web hosting
⦁ Community functions
⦁ Contact and enquiry management
⦁ Newsletters and electronic notifications
⦁ Advertising communication via e-mail, post, fax or telephone
⦁ Web analysis, monitoring and optimisation
⦁ Online marketing
⦁ Presence on social networks (social media)
⦁ Plugins and embedded functions and content
⦁ Changes and updates to the privacy policy
⦁ Rights of data subjects
⦁ Definition of terms
Responsible
Strassow,
Hamburg
Email address:
info@xtreams.net
Legal notice:
https://xtreams.net
Overview of processing
The following overview summarises the types of data processed and the purposes for which they are processed, and refers to the data subjects.
Types of data processed
⦁ Inventory data.
⦁ Contact data.
⦁ Content data.
⦁ Usage data.
⦁ Meta/communication data.
⦁ Event data (Facebook).
Categories of data subjects
⦁ Communication partners.
⦁ Users.
Purposes of processing
⦁ Provision of contractual services and customer service.
⦁ Contact enquiries and communication.
⦁ Security measures.
⦁ Direct marketing.
⦁ Reach measurement.
⦁ Remarketing.
⦁ Conversion measurement.
⦁ Target group formation.
⦁ Feedback.
⦁ Marketing.
⦁ Profiles with user-related information.
⦁ Target group formation.
⦁ Provision of our online offering and user-friendliness.
Relevant legal bases
Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or registered office. If more specific legal bases are relevant in individual cases, we will inform you of this in the privacy policy.
⦁ Consent (Art. 6(1)(a) GDPR) - The data subject has given consent to the processing of their personal data for one or more specific purposes.
⦁ Contract performance and pre-contractual enquiries (Art. 6(1)(b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
⦁ Legal obligation (Art. 6(1)(c) GDPR) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
⦁ Legitimate interests (Art. 6(1)(f) GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
In addition to the data protection provisions of the General Data Protection Regulation, national data protection regulations apply in Germany. These include, in particular, the Act on the Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). The BDSG contains, in particular, special provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transfer, as well as automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for employment purposes (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. In addition, state data protection laws of the individual federal states may apply.
Security measures
In accordance with legal requirements, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons.
These measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, transfer, availability and separation relating to it. Furthermore, we have established procedures to ensure that data subjects' rights are exercised, data is deleted and responses are made to data breaches. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and procedures in accordance with the principle of data protection, through technology design and data protection-friendly default settings.
SSL encryption (https): We use SSL encryption to protect your data transmitted via our online offering. You can recognise such encrypted connections by the prefix https:// in the address bar of your browser.
Transfer of personal data
In the course of our processing of personal data, it may happen that the data is transferred to or disclosed to other bodies, companies, legally independent organisational units or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data to protect your data.
Data processing in third countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this is only done in accordance with the legal requirements.
Subject to express consent or contractually or legally required transfer, we only process or have the data processed in third countries with a recognised level of data protection, contractual obligations through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, EU Commission information page: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).
Deletion of data
The data we process will be deleted in accordance with legal requirements as soon as the consents permitting its processing are revoked or other permissions cease to apply (e.g. if the purpose of processing this data no longer applies or it is not necessary for the purpose).
If the data is not deleted because it is required for other, legally permissible purposes, its processing will be restricted to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person.
Within the scope of our data protection information, we can provide users with further information on the deletion and storage of data that applies specifically to the respective processing process.
Use of cookies
Cookies are small text files or other storage notes that store information on end devices and read information from end devices. For example, to store the login status in a user account, the contents of a shopping basket in an e-shop, the content accessed or the functions used in an online offer. Cookies can also be used for various purposes, e.g. for the functionality, security and convenience of online offers and for analysing visitor flows.
Information on consent: We use cookies in accordance with legal requirements. We therefore obtain prior consent from users, unless this is not required by law. In particular, consent is not necessary if the storage and retrieval of information, including cookies, is absolutely necessary to provide users with a telemedia service (i.e. our online service) that they have expressly requested. Revocable consent is clearly communicated to users and contains information about the respective use of cookies.
Information on the legal basis for data protection: The legal basis on which we process users' personal data with the help of cookies depends on whether we ask users for their consent. If users consent, the legal basis for processing their data is their declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in the economic operation of our online offering and improvement of its usability) or, if this is done in the context of fulfilling our contractual obligations, if the use of cookies is necessary to fulfil our contractual obligations. We explain the purposes for which we process cookies in this privacy policy or as part of our consent and processing procedures.
Storage period: With regard to the storage period, a distinction is made between the following types of cookies:
⦁ Temporary cookies (also known as session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their device (e.g. browser or mobile application).
⦁ Permanent cookies: Permanent cookies remain stored even after the device is closed. This allows, for example, the login status to be stored or preferred content to be displayed directly when the user visits a website again. The user data collected with the help of cookies can also be used to measure reach. Unless we provide users with explicit information about the type and storage period of cookies (e.g. when obtaining consent), users should assume that cookies are permanent and that the storage period can be up to two years.
General information on revocation and objection (opt-out): Users can revoke their consent at any time and also object to the processing in accordance with the legal requirements in Art. 21 GDPR (further information on objection is provided in this privacy policy). Users can also declare their objection via their browser settings.
Further information on processing procedures, methods and services:
⦁ Processing of cookie data on the basis of consent: We use a cookie consent management procedure in which users' consent to the use of cookies or the processing and providers specified in the cookie consent management procedure is obtained and can be managed and revoked by users. The declaration of consent is stored so that it does not have to be requested again and so that consent can be proven in accordance with the legal obligation. Storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or using comparable technologies) in order to be able to assign the consent to a user or their device. Subject to individual information about the providers of cookie management services, the following information applies: The duration of storage of consent can be up to two years. A pseudonymous user identifier is created and stored with the time of consent, information on the scope of consent (e.g. which categories of cookies and/or service providers) and the browser, system and end device used.
Provision of the online offering and web hosting
In order to provide our online offering securely and efficiently, we use the services of one or more web hosting providers whose servers (or servers managed by them) can be used to access the online offering. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.
The data processed in the context of providing the hosting service may include all information relating to users of our online services that is generated in the course of use and communication. This regularly includes the IP address, which is necessary to deliver the content of online services to browsers, and all entries made within our online services or on websites.
⦁ Types of data processed: Content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
⦁ Data subjects: Users (e.g. website visitors, users of online services).
⦁ Purposes of processing: Provision of our online offering and user-friendliness; provision of contractual services and customer service.
⦁ Legal basis: Legitimate interests (Art. 6(1)(f) GDPR).
Further information on processing procedures, processes and services:
⦁ Collection of access data and log files: We (or our web hosting provider) collect data on every access to the server (so-called server log files). Server log files may include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.The server log files can be used for security purposes, e.g. to prevent server overload (especially in the case of malicious attacks, known as DDoS attacks) and to ensure server utilisation and stability. Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymised. Data that must be retained for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.
⦁ WordPress.com: Hosting platform for blogs/websites; Service provider: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA; Website:⦁ https://wordpress.com; Privacy policy:⦁ https://automattic.com/de/privacy/; Data processing agreement: concluded with provider:⦁ https://wordpress.com/support/data-processing-agreements/.
⦁ ALL-INKL: Services in the field of providing information technology infrastructure and related services (e.g. storage space and/or computing capacity); Service provider: ALL-INKL.COM - Neue Medien Münnich, owner: René Münnich, Hauptstraße 68, 02742 Friedersdorf, Germany; Website:⦁ https://all-inkl.com/; Privacy policy:⦁ https://all-inkl.com/datenschutzinformationen/; Data processing agreement: concluded with provider.
Community functions
The community functions provided by us allow users to engage in conversations or otherwise interact with each other. Please note that the use of the community functions is only permitted in compliance with the applicable legal situation, our terms and conditions and guidelines, and the rights of other users and third parties.
⦁ Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
⦁ Data subjects: Users (e.g. website visitors, users of online services).
⦁ Purposes of processing: Provision of contractual services and customer service; security measures.
⦁ Legal basis: Contract fulfilment and pre-contractual enquiries (Art. 6(1)(b) GDPR); legitimate interests (Art. 6(1)(f) GDPR).
Further information on processing procedures, processes and services:
⦁ Protection of your own data: Users decide for themselves what data they disclose about themselves within our online offering. For example, when users provide personal information or participate in conversations. We ask users to protect their data and to only publish personal data with caution and to the extent necessary. In particular, we ask users to note that they must protect their access data with particular care and use secure passwords (i.e. above all, combinations of characters that are as long and random as possible).
Contact and enquiry management
When contacting us (e.g. via contact form, email, telephone or social media) and within the framework of existing user and business relationships, the information provided by the enquiring persons is processed to the extent necessary to respond to contact enquiries and any requested measures.
Responding to contact requests and managing contact and enquiry data within the framework of contractual or pre-contractual relationships is done to fulfil our contractual obligations or to respond to (pre-)contractual enquiries and, in addition, on the basis of legitimate interests in responding to enquiries and maintaining user or business relationships.
⦁ Types of data processed: Inventory data (e.g. names, addresses); contact details (e.g. email, telephone numbers); content data (e.g. entries in online forms).
⦁ Data subjects: Communication partners.
⦁ Purposes of processing: Contact enquiries and communication; provision of contractual services and customer service.
⦁ Legal basis: Contract fulfilment and pre-contractual enquiries (Art. 6(1)(b) GDPR); legitimate interests (Art. 6(1)(f) GDPR); legal obligation (Art. 6(1)(c) GDPR).
Further information on processing procedures, processes and services:
⦁ Contact form: When users contact us via our contact form, email or other communication channels, we process the data provided in this context in order to deal with the matter raised. For this purpose, we process personal data within the framework of pre-contractual and contractual business relationships, insofar as this is necessary for their fulfilment and, moreover, on the basis of our legitimate interests and the interests of the communication partners in responding to the concerns and our statutory retention obligations.
Newsletters and electronic notifications
We send newsletters, emails and other electronic notifications (hereinafter referred to as "newsletters") only with the consent of the recipients or with legal permission. If the content of the newsletter is specifically described when registering for it, this content is decisive for the consent of the users. Otherwise, our newsletters contain information about our services and us.
To subscribe to our newsletters, it is generally sufficient to provide your email address. However, we may ask you to provide a name for personalised communication in the newsletter or other information if this is necessary for the purposes of the newsletter.
Double opt-in procedure: Registration for our newsletter is always carried out using a double opt-in procedure. This means that after registering, you will receive an email asking you to confirm your registration. This confirmation is necessary to prevent anyone from registering with someone else's email address. Newsletter registrations are logged in order to be able to verify the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the mailing service provider are also logged.
Deletion and restriction of processing: We may store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address in a block list for this purpose alone.
The registration process is logged on the basis of our legitimate interests for the purpose of verifying that it has been carried out correctly. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure mailing system.
Information on legal bases: Newsletters are sent on the basis of the recipient's consent or, if consent is not required, on the basis of our legitimate interests in direct marketing, provided that this is permitted by law, e.g. in the case of advertising to existing customers. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in efficient and secure delivery. The registration process is recorded on the basis of our legitimate interests in order to prove that it was carried out in accordance with the law.
Contents:
Information about us, our services, promotions and offers.
⦁ Types of data processed: Inventory data (e.g. names, addresses); contact details (e.g. email, telephone numbers); meta/communication data (e.g. device information, IP addresses); usage data (e.g. websites visited, interest in content, access times).
⦁ Data subjects: Communication partners.
⦁ Purposes of processing: Direct marketing (e.g. by email or post).
⦁ Legal basis: Consent (Art. 6(1)(a) GDPR); legitimate interests (Art. 6(1)(f) GDPR).
⦁ Right to object (opt-out): You can unsubscribe from our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to unsubscribe from the newsletter at the end of each newsletter or you can use one of the contact options listed above, preferably email.
Further information on processing procedures, methods and services:
⦁ Measurement of opening and click rates: The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server or, if we use a mailing service provider, from their server when the newsletter is opened. During this retrieval, technical information such as information about your browser and your system, as well as your IP address and the time of retrieval, is initially collected. This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behaviour based on their retrieval location (which can be determined using the IP address) or access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until they are deleted. The evaluations serve to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.The measurement of opening rates and click rates, as well as the storage of the measurement results in the user profiles and their further processing, are based on the consent of the users. Unfortunately, it is not possible to revoke the performance measurement separately; in this case, the entire newsletter subscription must be cancelled or objected to. In this case, the stored profile information will be deleted.
⦁ Mailchimp: Email delivery and email marketing platform; service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; website:⦁ https://mailchimp.com; privacy policy:⦁ https://mailchimp.com/legal/; Data processing agreement:⦁ https://mailchimp.com/legal/; Standard contractual clauses (guaranteeing data protection level when processing in third countries): Part of the data processing agreement; Further information: Special security measures:⦁ https://mailchimp.com/help/Mailchimp-european-data-transfers/.
Advertising communication via email, post, fax or telephone
We process personal data for the purposes of advertising communication, which may take place via various channels, such as email, telephone, post or fax, in accordance with legal requirements.
Recipients have the right to revoke their consent at any time or to object to promotional communications at any time.
After revocation or objection, we may store the data necessary to prove consent for up to three years on the basis of our legitimate interests before deleting it. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.
⦁ Types of data processed: Inventory data (e.g. names, addresses); contact details (e.g. email, telephone numbers).
⦁ Data subjects: Communication partners.
⦁ Purposes of processing: Direct marketing (e.g. by email or post).
⦁ Legal basis: Consent (Art. 6(1)(a) GDPR); legitimate interests (Art. 6(1)(f) GDPR).
Web analysis, monitoring and optimisation
Web analysis (also known as "reach measurement") is used to evaluate visitor traffic to our online offering and may include behaviour, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what time our online offering or its functions or content are used most frequently or invite reuse. We can also identify which areas need optimisation.
In addition to web analysis, we can also use test procedures to test and optimise different versions of our online offering or its components, for example.
Unless otherwise stated below, profiles, i.e. data summarised for a usage process, may be created for these purposes and information may be stored in a browser or on a terminal device and read from it. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used and information on usage times. If users have agreed to the collection of their location data by us or by the providers of the services we use, location data may also be processed.
The IP addresses of users are also stored. However, we use an IP masking procedure (i.e. pseudonymisation by shortening the IP address) to protect users. In general, no clear data of users (such as email addresses or names) is stored in the context of web analysis, A/B testing and optimisation, but rather pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.
Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
⦁ Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
⦁ Affected persons: Users (e.g. website visitors, users of online services).
⦁ Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles).
⦁ Security measures: IP masking (pseudonymisation of the IP address).
⦁ Legal basis: Consent (Art. 6(1)(a) GDPR); legitimate interests (Art. 6(1)(f) GDPR).
Online marketing
We process personal data for online marketing purposes, which may include, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of its effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used to store information about the user that is relevant for the presentation of the aforementioned content. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used, and information on usage times and functions used. If users have consented to the collection of their location data, this may also be processed.
The IP addresses of users are also stored. However, we use available IP masking procedures (i.e. pseudonymisation by shortening the IP address) to protect users. In general, no clear data of users (such as email addresses or names) is stored as part of the online marketing process, but rather pseudonyms. This means that neither we nor the providers of the online marketing process know the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is usually stored in cookies or by means of similar procedures. These cookies can later be read on other websites that use the same online marketing procedure, analysed for the purpose of displaying content, supplemented with further data and stored on the server of the online marketing procedure provider.
In exceptional cases, clear data can be assigned to the profiles. This is the case if, for example, users are members of a social network whose online marketing methods we use and the network links the profiles of users with the aforementioned information. Please note that users can enter into additional agreements with the providers, e.g. by giving their consent during registration.
We generally only receive access to summarised information about the success of our advertisements. However, we can use conversion measurements to check which of our online marketing methods have led to a conversion, i.e. to a contract being concluded with us. Conversion measurement is used solely to analyse the success of our marketing measures.
Unless otherwise stated, please assume that the cookies used will be stored for a period of two years.
Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.
⦁ Types of data processed: Event data (Facebook) ("Event data" is data that can be transmitted by us to Facebook, e.g. via Facebook pixels (via apps or other means), and relates to individuals or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, app installations, product purchases, etc.; Event data is processed for the purpose of creating target groups for content and advertising information (custom audiences); event data does not include the actual content (such as comments posted), login information or contact information (i.e. no names, email addresses or telephone numbers). Event data is deleted by Facebook after a maximum of two years, and the target groups formed from it are deleted when our Facebook account is deleted); usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
⦁ Data subjects: Users (e.g. website visitors, users of online services).
⦁ Purposes of processing: Remarketing; conversion measurement (measuring the effectiveness of marketing measures); target group formation; target group formation (determining target groups relevant for marketing purposes or other output of content); marketing; profiles with user-related information (creation of user profiles).
⦁ Security measures: IP masking (pseudonymisation of the IP address).
⦁ Legal basis: Consent (Art. 6(1)(a) GDPR); legitimate interests (Art. 6(1)(f) GDPR).
⦁ Right to object (opt-out): We refer you to the data protection information of the respective providers and the options for objecting (known as "opt-out") specified by the providers. If no explicit opt-out option has been specified, you have the option of disabling cookies in your browser settings. However, this may restrict the functions of our online offering. We therefore recommend the following additional opt-out options, which are offered collectively for specific regions: a) Europe:⦁ https://www.youronlinechoices.eu. b) Canada:⦁ https://www.youradchoices.ca/choices. c) USA:⦁ https://www.aboutads.info/choices. d) Cross-regional:⦁ https://optout.aboutads.info.
Further information on processing, procedures and services:
⦁ Facebook pixels and target group formation (custom audiences): With the help of Facebook pixels (or comparable functions for transmitting event data or contact information via interfaces in apps), Facebook is able to identify visitors to our online offering as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads we place only to those users on Facebook and within the services of Facebook's cooperating partners (so-called "Audience Network"⦁ https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offering or who have certain characteristics (e.g. interest in certain topics or products, which can be seen from the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not appear annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion measurement"); Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; website:⦁ https://www.facebook.com; privacy policy:⦁ https://www.facebook.com/about/privacy; standard contractual clauses (guaranteeing the level of data protection when processing in third countries): The "Facebook EU Data Transfer Addendum" (https://www.facebook.com/legal/EU_data_transfer_addendum) applies in the case of order processing by Facebook as the basis for the processing of event data of EU citizens in the USA and inclusion in the "Facebook Terms of Use" (https://developers.facebook.com/terms) with regard to the independent processing of event data by Facebook in the context of ad placement. Further information: The "Data Processing Terms" (https://www.facebook.com/legal/terms/dataprocessing/update) apply with regard to event data that Facebook processes on behalf of companies to provide them with reports and analyses; Furthermore, the "Addendum for Controllers" applies as an agreement on joint responsibility (Art. 26 (1) sentence 3 GDPR), which is decisive in the case of independent processing of event data by Facebook for the purposes of targeting and improving and securing Facebook products.
Presence on social networks (social media)
We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to provide information about us.
We would like to point out that user data may be processed outside the European Union. This may result in risks for users, as it could, for example, make it more difficult to enforce user rights.
Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, usage profiles can be created based on the usage behaviour and resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on users' computers, in which the usage behaviour and interests of users are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by users (especially if users are members of the respective platforms and are logged in to them).
For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer you to the privacy policies and information provided by the operators of the respective networks.
In the case of requests for information and the assertion of data subject rights, we would also like to point out that these can be most effectively asserted with the providers. Only the providers have access to the users' data and can take appropriate measures and provide information directly. However, if you need help, you can contact us.
⦁ Types of data processed: Contact details (e.g. email, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
⦁ Data subjects: Users (e.g. website visitors, users of online services).
⦁ Purposes of processing: Contact enquiries and communication; feedback (e.g. collecting feedback via online form); marketing.
⦁ Legal basis: Legitimate interests (Art. 6(1)(f) GDPR).
Further information on processing procedures, methods and services:
⦁ Instagram: Social network; service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; website:⦁ https://www.instagram.com; privacy policy:⦁ https://instagram.com/about/legal/privacy.
⦁ Facebook pages: Profiles within the Facebook social network – Together with Meta Platforms Ireland Limited, we are responsible for collecting (but not further processing) data from visitors to our Facebook page (known as a "fan page"). This data includes information about the types of content that users view or interact with, or the actions they take (see "Things you and others do and provide" in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see "Device Information" in the Facebook Data Policy:⦁ https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, known as "Page Insights", to page operators so that they can gain insights into how people interact with their pages and the content associated with them. We have entered into a special agreement with Facebook ("Information about Page Insights",⦁ https://www.facebook.com/legal/terms/page_controller_addendum), which specifically regulates the security measures that Facebook must observe and in which Facebook has agreed to comply with the rights of data subjects (i.e. users can, for example, send requests for information or deletion directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information on Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data); Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Website:⦁ https://www.facebook.com; Privacy policy: https://www.facebook.com/about/privacy; Standard contractual clauses (guaranteeing data protection level when processing in third countries):⦁ https://www.facebook.com/legal/EU_data_transfer_addendum; Further information: Joint controller agreement:⦁ https://www.facebook.com/legal/terms/information_about_page_insights_data.
⦁ Twitter: Social network; service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, parent company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Privacy policy:⦁ https://twitter.com/privacy, (Settings:⦁ https://twitter.com/personalization).
⦁ YouTube: Social network and video platform; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Privacy policy:⦁ https://policies.google.com/privacy; Opt-out option:⦁ https://adssettings.google.com/authenticated.
⦁ Social media wall / social media newsroom: A "social media wall" or "social media newsroom" is a compilation of posts from various social networks in which we are mentioned or which contain a hashtag with our name or the name of a campaign. This includes mentions of posts that we publish on social networks as well as posts published by users. The content of the posts is automatically obtained from the respective social networks in accordance with the terms and conditions and permissions of the authors, and users can object to the display at any time. The authors are generally responsible for the content of the posts. The providers of the respective social networks are responsible for processing the data in connection with the display of the posts and their content. We refer to the information on the respective social networks in this privacy policy. Without prejudice to the rights of users, we recommend that users (also) contact the respective authors or providers of the respective social networks with requests for information and complaints about posts that were not written by us in order to have the posts removed at the source or to assert their data protection rights.
⦁ Twitch: Chats and live streams; service provider: Twitch Interactive, Inc., 350 Bush Street, 2nd Floor, San Francisco, CA 94104, USA; website:⦁ https://www.twitch.tv/; privacy policy:⦁ https://www.twitch.tv/p/de-de/legal/privacy-notice/.
⦁ Discord: instant messaging, chat, voice conferencing and video conferencing; service provider: Discord, Inc., 444 De Haro St, Suite 200, San Francisco, California 94107, USA; website:⦁ https://discordapp.com/; privacy policy:⦁ https://discordapp.com/privacy.
Plugins and embedded functions and content
We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may be graphics, videos or city maps (hereinafter uniformly referred to as "content").
The integration always requires that the third-party providers of this content process the IP address of the users, as they would not be able to send the content to their browsers without the IP address. The IP address is therefore necessary for the display of this content or these functions. We endeavour to use only content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visit time and other information about the use of our online offering, and may be linked to such information from other sources.
Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
⦁ Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses); inventory data (e.g. names, addresses); Contact data (e.g. email, telephone numbers); Content data (e.g. entries in online forms); Event data (Facebook) ("Event data" is data that can be transmitted by us to Facebook, e.g. via Facebook pixels (via apps or other means), and relates to individuals or their actions; The data includes, for example, information about visits to websites, interactions with content, functions, app installations, product purchases, etc.; the event data is processed for the purpose of creating target groups for content and advertising information (custom audiences); Event data does not include the actual content (such as comments posted), login information or contact information (i.e. no names, email addresses or telephone numbers). Event data is deleted by Facebook after a maximum of two years, and the target groups formed from it are deleted when our Facebook account is deleted.
⦁ Data subjects: Users (e.g. website visitors, users of online services).
⦁ Purposes of processing: Provision of our online offering and user-friendliness; provision of contractual services and customer service; marketing; profiles with user-related information (creation of user profiles).
⦁ Legal basis: Consent (Art. 6(1)(a) GDPR); fulfilment of contract and pre-contractual enquiries (Art. 6(1)(b) GDPR); legitimate interests (Art. 6(1)(f) GDPR).
Further information on processing procedures, methods and services:
⦁ Integration of third-party software, scripts or frameworks (e.g. jQuery): We integrate software into our online offering that we retrieve from servers of other providers (e.g. function libraries that we use for the purpose of displaying or improving the user-friendliness of our online offering). In doing so, the respective providers collect the IP address of the users and may process it for the purpose of transmitting the software to the users' browsers, for security purposes, and for the evaluation and optimisation of their offerings. - We integrate software into our online offering that we retrieve from servers of other providers (e.g. function libraries that we use for the presentation or user-friendliness of our online offering). In doing so, the respective providers collect the IP address of the users and may process it for the purpose of transmitting the software to the users' browsers, for security purposes, and for the evaluation and optimisation of their offerings.
⦁ Facebook plugins and content: Facebook social plugins and content - This may include, for example, content such as images, videos or text and buttons that allow users to share content from this online offering within Facebook. The list and appearance of Facebook social plugins can be viewed here:⦁ https://developers.facebook.com/docs/plugins/ - Together with Meta Platforms Ireland Limited, we are jointly responsible for the collection or receipt in the context of a transfer (but not the further processing) of "event data" that Facebook collects or receives in the context of a transfer for the following purposes using the Facebook social plugins (and content embedding functions) that are executed on our online offering: a) Displaying content and advertising information that matches the presumed interests of users; b) Delivering commercial and transaction-related messages (e.g. contacting users via Facebook Messenger); c) Improving ad delivery and personalising features and content (e.g. improving the recognition of which content or advertising information is likely to correspond to the interests of users). We have entered into a special agreement with Facebook ("Addendum for Controllers", ⦁ https://www.facebook.com/legal/controller_addendum), which specifically regulates the security measures that Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with the rights of data subjects (i.e. users can, for example, send requests for information or deletion directly to Facebook). Note: When Facebook provides us with metrics, analyses and reports (which are aggregated, i.e. do not contain any information about individual users and are anonymous to us), this processing is not carried out within the framework of joint responsibility, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing) , the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook-EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Website:⦁ https://www.facebook.com; Privacy policy:⦁ https://www.facebook.com/about/privacy.
⦁ Font Awesome: Display of fonts and symbols; Service provider: Fonticons, Inc. ,6 Porter Road Apartment 3R, Cambridge, MA 02140, USA; Website:⦁ https://fontawesome.com/; Privacy policy:⦁ https://fontawesome.com/privacy.
⦁ Google Fonts: We integrate the fonts ("Google Fonts") of the provider Google, whereby the user data is used solely for the purpose of displaying the fonts in the user's browser. The integration is based on our legitimate interests in the technically secure, maintenance-free and efficient use of fonts, their uniform display and taking into account possible licensing restrictions for their integration; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website:⦁ https://fonts.google.com/; privacy policy:⦁ https://policies.google.com/privacy.
⦁ reCAPTCHA: We integrate the "reCAPTCHA" function in order to be able to recognise whether entries (e.g. in online forms) are made by humans and not by automatically operating machines (so-called "bots"). The data processed may include IP addresses, information about operating systems, devices or browsers used, language settings, location, mouse movements, keystrokes, time spent on websites, previously visited websites, interactions with ReCaptcha on other websites, cookies under certain circumstances, and results of manual recognition processes (e.g. answering questions or selecting objects in images). Data processing is based on our legitimate interest in protecting our online offering from abusive automated crawling and spam; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:⦁ https://www.google.com/recaptcha/; Privacy policy:⦁ https://policies.google.com/privacy; Opt-out option: Opt-out plugin:⦁ https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements:⦁ https://adssettings.google.com/authenticated.
⦁ Twitter plugins and content: Twitter plugins and buttons – These may include content such as images, videos or text and buttons that allow users to share content from this online offering within Twitter; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, Parent company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; website:⦁ https://twitter.com/de; privacy policy:⦁ https://twitter.com/privacy, (settings:⦁ https://twitter.com/personalization).
⦁ YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:⦁ https://www.youtube.com; Privacy policy:⦁ https://policies.google.com/privacy; Opt-out option: Opt-out plugin:⦁ https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements:⦁ https://adssettings.google.com/authenticated.
⦁ Twitch: Chats and live streams; Service provider: Twitch Interactive, Inc., 350 Bush Street, 2nd Floor, San Francisco, CA 94104, USA; Website:⦁ https://www.twitch.tv/; Privacy policy:⦁ https://www.twitch.tv/p/de-de/legal/privacy-notice/.
Changes and updates to the privacy policy
We ask that you regularly review the content of our privacy policy. We will amend the privacy policy as soon as changes to our data processing practices make this necessary. We will inform you as soon as the changes require your participation (e.g. consent) or other individual notification.
If we provide addresses and contact information for companies and organisations in this privacy policy, please note that the addresses may change over time and please check the information before contacting them.
Rights of data subjects
As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:
⦁ Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
⦁ Right to withdraw consent: You have the right to withdraw your consent at any time.
⦁ Right to information: You have the right to request confirmation as to whether data concerning you is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with the legal requirements.
⦁ Right to rectification: In accordance with legal requirements, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.
⦁ Right to erasure and restriction of processing: In accordance with legal requirements, you have the right to request that data concerning you be erased immediately or, alternatively, in accordance with legal requirements, to request a restriction on the processing of the data.
⦁ Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with legal requirements, or to request that it be transferred to another controller.
⦁ Complaint to supervisory authority: In accordance with legal requirements and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State in which you usually reside, the supervisory authority of your place of work or the place of the alleged infringement, if you believe that the processing of personal data relating to you violates the GDPR.
Definition of terms
This section provides an overview of the terms used in this privacy policy. Many of the terms are taken from the law and are defined in particular in Article 4 of the GDPR. The legal definitions are binding. The following explanations are intended primarily to aid understanding. The terms are listed in alphabetical order.
⦁ Conversion measurement: Conversion measurement (also known as "visit action evaluation") is a method used to determine the effectiveness of marketing measures. To do this, a cookie is usually stored on the user's device within the websites where the marketing measures are carried out and then retrieved again on the target website. This allows us to track whether the advertisements we place on other websites have been successful.
⦁ Personal data: "Personal data" is any information relating to an identified or identifiable natural person (hereinafter "data subject"); A natural person is considered identifiable if they can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
⦁ Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, comprises any type of automated processing of personal data that consists of using this personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include various information relating to demographics, behaviour and interests, such as interaction with websites and their content, etc.). Cookies and web beacons are often used for profiling purposes.
⦁ Reach measurement: Reach measurement (also known as web analytics) is used to evaluate visitor flows to an online offering and may include the behaviour or interests of visitors in certain information, such as website content. With the help of reach analysis, website owners can, for example, identify at what time visitors visit their website and what content they are interested in. This enables them, for example, to better tailor the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for reach analysis purposes to recognise returning visitors and thus obtain more accurate analyses of the use of an online offering.
⦁ Remarketing: "Remarketing" or "retargeting" refers to, for example, noting which products a user has shown interest in on a website for advertising purposes in order to remind the user of these products on other websites, e.g. in advertisements.
⦁ Controller: The "controller" is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
⦁ Processing: "Processing" means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers virtually any handling of data, whether it is collection, evaluation, storage, transmission or deletion.
⦁ Target group formation: Target group formation (or "custom audiences") refers to the determination of target groups for advertising purposes, e.g. the display of advertisements. For example, based on a user's interest in certain products or topics on the internet, it can be concluded that this user is interested in advertisements for similar products or the online shop where they viewed the products. The term "lookalike audiences" (or similar target groups) is used when content that is considered suitable is displayed to users whose profiles or interests are presumed to correspond to the users for whom the profiles were created. Cookies and web beacons are generally used for the purpose of creating custom audiences and lookalike audiences.
Changes to the privacy policy
Xtreams - Wir sind Xtreams Reserves the right to change this general privacy policy in accordance with applicable data protection regulations.
Stand:29.12.2025 20:21:36
The following privacy policy is intended to inform you about the types of personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offering").
The terms used are not gender-specific.
As of 11 March 2022
Table of contents
⦁ Introduction
⦁ Responsible
⦁ Overview of processing
⦁ Relevant legal bases
⦁ Security measures
⦁ Transfer of personal data
⦁ Data processing in third countries
⦁ Deletion of data
⦁ Use of cookies
⦁ Provision of online services and web hosting
⦁ Community functions
⦁ Contact and enquiry management
⦁ Newsletters and electronic notifications
⦁ Advertising communication via e-mail, post, fax or telephone
⦁ Web analysis, monitoring and optimisation
⦁ Online marketing
⦁ Presence on social networks (social media)
⦁ Plugins and embedded functions and content
⦁ Changes and updates to the privacy policy
⦁ Rights of data subjects
⦁ Definition of terms
Responsible
Strassow,
Hamburg
Email address:
info@xtreams.net
Legal notice:
https://xtreams.net
Overview of processing
The following overview summarises the types of data processed and the purposes for which they are processed, and refers to the data subjects.
Types of data processed
⦁ Inventory data.
⦁ Contact data.
⦁ Content data.
⦁ Usage data.
⦁ Meta/communication data.
⦁ Event data (Facebook).
Categories of data subjects
⦁ Communication partners.
⦁ Users.
Purposes of processing
⦁ Provision of contractual services and customer service.
⦁ Contact enquiries and communication.
⦁ Security measures.
⦁ Direct marketing.
⦁ Reach measurement.
⦁ Remarketing.
⦁ Conversion measurement.
⦁ Target group formation.
⦁ Feedback.
⦁ Marketing.
⦁ Profiles with user-related information.
⦁ Target group formation.
⦁ Provision of our online offering and user-friendliness.
Relevant legal bases
Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or registered office. If more specific legal bases are relevant in individual cases, we will inform you of this in the privacy policy.
⦁ Consent (Art. 6(1)(a) GDPR) - The data subject has given consent to the processing of their personal data for one or more specific purposes.
⦁ Contract performance and pre-contractual enquiries (Art. 6(1)(b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
⦁ Legal obligation (Art. 6(1)(c) GDPR) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
⦁ Legitimate interests (Art. 6(1)(f) GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
In addition to the data protection provisions of the General Data Protection Regulation, national data protection regulations apply in Germany. These include, in particular, the Act on the Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). The BDSG contains, in particular, special provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transfer, as well as automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for employment purposes (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. In addition, state data protection laws of the individual federal states may apply.
Security measures
In accordance with legal requirements, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons.
These measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, transfer, availability and separation relating to it. Furthermore, we have established procedures to ensure that data subjects' rights are exercised, data is deleted and responses are made to data breaches. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and procedures in accordance with the principle of data protection, through technology design and data protection-friendly default settings.
SSL encryption (https): We use SSL encryption to protect your data transmitted via our online offering. You can recognise such encrypted connections by the prefix https:// in the address bar of your browser.
Transfer of personal data
In the course of our processing of personal data, it may happen that the data is transferred to or disclosed to other bodies, companies, legally independent organisational units or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data to protect your data.
Data processing in third countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this is only done in accordance with the legal requirements.
Subject to express consent or contractually or legally required transfer, we only process or have the data processed in third countries with a recognised level of data protection, contractual obligations through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, EU Commission information page: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).
Deletion of data
The data we process will be deleted in accordance with legal requirements as soon as the consents permitting its processing are revoked or other permissions cease to apply (e.g. if the purpose of processing this data no longer applies or it is not necessary for the purpose).
If the data is not deleted because it is required for other, legally permissible purposes, its processing will be restricted to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person.
Within the scope of our data protection information, we can provide users with further information on the deletion and storage of data that applies specifically to the respective processing process.
Use of cookies
Cookies are small text files or other storage notes that store information on end devices and read information from end devices. For example, to store the login status in a user account, the contents of a shopping basket in an e-shop, the content accessed or the functions used in an online offer. Cookies can also be used for various purposes, e.g. for the functionality, security and convenience of online offers and for analysing visitor flows.
Information on consent: We use cookies in accordance with legal requirements. We therefore obtain prior consent from users, unless this is not required by law. In particular, consent is not necessary if the storage and retrieval of information, including cookies, is absolutely necessary to provide users with a telemedia service (i.e. our online service) that they have expressly requested. Revocable consent is clearly communicated to users and contains information about the respective use of cookies.
Information on the legal basis for data protection: The legal basis on which we process users' personal data with the help of cookies depends on whether we ask users for their consent. If users consent, the legal basis for processing their data is their declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in the economic operation of our online offering and improvement of its usability) or, if this is done in the context of fulfilling our contractual obligations, if the use of cookies is necessary to fulfil our contractual obligations. We explain the purposes for which we process cookies in this privacy policy or as part of our consent and processing procedures.
Storage period: With regard to the storage period, a distinction is made between the following types of cookies:
⦁ Temporary cookies (also known as session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their device (e.g. browser or mobile application).
⦁ Permanent cookies: Permanent cookies remain stored even after the device is closed. This allows, for example, the login status to be stored or preferred content to be displayed directly when the user visits a website again. The user data collected with the help of cookies can also be used to measure reach. Unless we provide users with explicit information about the type and storage period of cookies (e.g. when obtaining consent), users should assume that cookies are permanent and that the storage period can be up to two years.
General information on revocation and objection (opt-out): Users can revoke their consent at any time and also object to the processing in accordance with the legal requirements in Art. 21 GDPR (further information on objection is provided in this privacy policy). Users can also declare their objection via their browser settings.
Further information on processing procedures, methods and services:
⦁ Processing of cookie data on the basis of consent: We use a cookie consent management procedure in which users' consent to the use of cookies or the processing and providers specified in the cookie consent management procedure is obtained and can be managed and revoked by users. The declaration of consent is stored so that it does not have to be requested again and so that consent can be proven in accordance with the legal obligation. Storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or using comparable technologies) in order to be able to assign the consent to a user or their device. Subject to individual information about the providers of cookie management services, the following information applies: The duration of storage of consent can be up to two years. A pseudonymous user identifier is created and stored with the time of consent, information on the scope of consent (e.g. which categories of cookies and/or service providers) and the browser, system and end device used.
Provision of the online offering and web hosting
In order to provide our online offering securely and efficiently, we use the services of one or more web hosting providers whose servers (or servers managed by them) can be used to access the online offering. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.
The data processed in the context of providing the hosting service may include all information relating to users of our online services that is generated in the course of use and communication. This regularly includes the IP address, which is necessary to deliver the content of online services to browsers, and all entries made within our online services or on websites.
⦁ Types of data processed: Content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
⦁ Data subjects: Users (e.g. website visitors, users of online services).
⦁ Purposes of processing: Provision of our online offering and user-friendliness; provision of contractual services and customer service.
⦁ Legal basis: Legitimate interests (Art. 6(1)(f) GDPR).
Further information on processing procedures, processes and services:
⦁ Collection of access data and log files: We (or our web hosting provider) collect data on every access to the server (so-called server log files). Server log files may include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.The server log files can be used for security purposes, e.g. to prevent server overload (especially in the case of malicious attacks, known as DDoS attacks) and to ensure server utilisation and stability. Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymised. Data that must be retained for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.
⦁ WordPress.com: Hosting platform for blogs/websites; Service provider: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA; Website:⦁ https://wordpress.com; Privacy policy:⦁ https://automattic.com/de/privacy/; Data processing agreement: concluded with provider:⦁ https://wordpress.com/support/data-processing-agreements/.
⦁ ALL-INKL: Services in the field of providing information technology infrastructure and related services (e.g. storage space and/or computing capacity); Service provider: ALL-INKL.COM - Neue Medien Münnich, owner: René Münnich, Hauptstraße 68, 02742 Friedersdorf, Germany; Website:⦁ https://all-inkl.com/; Privacy policy:⦁ https://all-inkl.com/datenschutzinformationen/; Data processing agreement: concluded with provider.
Community functions
The community functions provided by us allow users to engage in conversations or otherwise interact with each other. Please note that the use of the community functions is only permitted in compliance with the applicable legal situation, our terms and conditions and guidelines, and the rights of other users and third parties.
⦁ Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
⦁ Data subjects: Users (e.g. website visitors, users of online services).
⦁ Purposes of processing: Provision of contractual services and customer service; security measures.
⦁ Legal basis: Contract fulfilment and pre-contractual enquiries (Art. 6(1)(b) GDPR); legitimate interests (Art. 6(1)(f) GDPR).
Further information on processing procedures, processes and services:
⦁ Protection of your own data: Users decide for themselves what data they disclose about themselves within our online offering. For example, when users provide personal information or participate in conversations. We ask users to protect their data and to only publish personal data with caution and to the extent necessary. In particular, we ask users to note that they must protect their access data with particular care and use secure passwords (i.e. above all, combinations of characters that are as long and random as possible).
Contact and enquiry management
When contacting us (e.g. via contact form, email, telephone or social media) and within the framework of existing user and business relationships, the information provided by the enquiring persons is processed to the extent necessary to respond to contact enquiries and any requested measures.
Responding to contact requests and managing contact and enquiry data within the framework of contractual or pre-contractual relationships is done to fulfil our contractual obligations or to respond to (pre-)contractual enquiries and, in addition, on the basis of legitimate interests in responding to enquiries and maintaining user or business relationships.
⦁ Types of data processed: Inventory data (e.g. names, addresses); contact details (e.g. email, telephone numbers); content data (e.g. entries in online forms).
⦁ Data subjects: Communication partners.
⦁ Purposes of processing: Contact enquiries and communication; provision of contractual services and customer service.
⦁ Legal basis: Contract fulfilment and pre-contractual enquiries (Art. 6(1)(b) GDPR); legitimate interests (Art. 6(1)(f) GDPR); legal obligation (Art. 6(1)(c) GDPR).
Further information on processing procedures, processes and services:
⦁ Contact form: When users contact us via our contact form, email or other communication channels, we process the data provided in this context in order to deal with the matter raised. For this purpose, we process personal data within the framework of pre-contractual and contractual business relationships, insofar as this is necessary for their fulfilment and, moreover, on the basis of our legitimate interests and the interests of the communication partners in responding to the concerns and our statutory retention obligations.
Newsletters and electronic notifications
We send newsletters, emails and other electronic notifications (hereinafter referred to as "newsletters") only with the consent of the recipients or with legal permission. If the content of the newsletter is specifically described when registering for it, this content is decisive for the consent of the users. Otherwise, our newsletters contain information about our services and us.
To subscribe to our newsletters, it is generally sufficient to provide your email address. However, we may ask you to provide a name for personalised communication in the newsletter or other information if this is necessary for the purposes of the newsletter.
Double opt-in procedure: Registration for our newsletter is always carried out using a double opt-in procedure. This means that after registering, you will receive an email asking you to confirm your registration. This confirmation is necessary to prevent anyone from registering with someone else's email address. Newsletter registrations are logged in order to be able to verify the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the mailing service provider are also logged.
Deletion and restriction of processing: We may store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address in a block list for this purpose alone.
The registration process is logged on the basis of our legitimate interests for the purpose of verifying that it has been carried out correctly. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure mailing system.
Information on legal bases: Newsletters are sent on the basis of the recipient's consent or, if consent is not required, on the basis of our legitimate interests in direct marketing, provided that this is permitted by law, e.g. in the case of advertising to existing customers. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in efficient and secure delivery. The registration process is recorded on the basis of our legitimate interests in order to prove that it was carried out in accordance with the law.
Contents:
Information about us, our services, promotions and offers.
⦁ Types of data processed: Inventory data (e.g. names, addresses); contact details (e.g. email, telephone numbers); meta/communication data (e.g. device information, IP addresses); usage data (e.g. websites visited, interest in content, access times).
⦁ Data subjects: Communication partners.
⦁ Purposes of processing: Direct marketing (e.g. by email or post).
⦁ Legal basis: Consent (Art. 6(1)(a) GDPR); legitimate interests (Art. 6(1)(f) GDPR).
⦁ Right to object (opt-out): You can unsubscribe from our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to unsubscribe from the newsletter at the end of each newsletter or you can use one of the contact options listed above, preferably email.
Further information on processing procedures, methods and services:
⦁ Measurement of opening and click rates: The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server or, if we use a mailing service provider, from their server when the newsletter is opened. During this retrieval, technical information such as information about your browser and your system, as well as your IP address and the time of retrieval, is initially collected. This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behaviour based on their retrieval location (which can be determined using the IP address) or access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until they are deleted. The evaluations serve to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.The measurement of opening rates and click rates, as well as the storage of the measurement results in the user profiles and their further processing, are based on the consent of the users. Unfortunately, it is not possible to revoke the performance measurement separately; in this case, the entire newsletter subscription must be cancelled or objected to. In this case, the stored profile information will be deleted.
⦁ Mailchimp: Email delivery and email marketing platform; service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; website:⦁ https://mailchimp.com; privacy policy:⦁ https://mailchimp.com/legal/; Data processing agreement:⦁ https://mailchimp.com/legal/; Standard contractual clauses (guaranteeing data protection level when processing in third countries): Part of the data processing agreement; Further information: Special security measures:⦁ https://mailchimp.com/help/Mailchimp-european-data-transfers/.
Advertising communication via email, post, fax or telephone
We process personal data for the purposes of advertising communication, which may take place via various channels, such as email, telephone, post or fax, in accordance with legal requirements.
Recipients have the right to revoke their consent at any time or to object to promotional communications at any time.
After revocation or objection, we may store the data necessary to prove consent for up to three years on the basis of our legitimate interests before deleting it. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.
⦁ Types of data processed: Inventory data (e.g. names, addresses); contact details (e.g. email, telephone numbers).
⦁ Data subjects: Communication partners.
⦁ Purposes of processing: Direct marketing (e.g. by email or post).
⦁ Legal basis: Consent (Art. 6(1)(a) GDPR); legitimate interests (Art. 6(1)(f) GDPR).
Web analysis, monitoring and optimisation
Web analysis (also known as "reach measurement") is used to evaluate visitor traffic to our online offering and may include behaviour, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what time our online offering or its functions or content are used most frequently or invite reuse. We can also identify which areas need optimisation.
In addition to web analysis, we can also use test procedures to test and optimise different versions of our online offering or its components, for example.
Unless otherwise stated below, profiles, i.e. data summarised for a usage process, may be created for these purposes and information may be stored in a browser or on a terminal device and read from it. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used and information on usage times. If users have agreed to the collection of their location data by us or by the providers of the services we use, location data may also be processed.
The IP addresses of users are also stored. However, we use an IP masking procedure (i.e. pseudonymisation by shortening the IP address) to protect users. In general, no clear data of users (such as email addresses or names) is stored in the context of web analysis, A/B testing and optimisation, but rather pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.
Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
⦁ Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
⦁ Affected persons: Users (e.g. website visitors, users of online services).
⦁ Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles).
⦁ Security measures: IP masking (pseudonymisation of the IP address).
⦁ Legal basis: Consent (Art. 6(1)(a) GDPR); legitimate interests (Art. 6(1)(f) GDPR).
Online marketing
We process personal data for online marketing purposes, which may include, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of its effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used to store information about the user that is relevant for the presentation of the aforementioned content. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used, and information on usage times and functions used. If users have consented to the collection of their location data, this may also be processed.
The IP addresses of users are also stored. However, we use available IP masking procedures (i.e. pseudonymisation by shortening the IP address) to protect users. In general, no clear data of users (such as email addresses or names) is stored as part of the online marketing process, but rather pseudonyms. This means that neither we nor the providers of the online marketing process know the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is usually stored in cookies or by means of similar procedures. These cookies can later be read on other websites that use the same online marketing procedure, analysed for the purpose of displaying content, supplemented with further data and stored on the server of the online marketing procedure provider.
In exceptional cases, clear data can be assigned to the profiles. This is the case if, for example, users are members of a social network whose online marketing methods we use and the network links the profiles of users with the aforementioned information. Please note that users can enter into additional agreements with the providers, e.g. by giving their consent during registration.
We generally only receive access to summarised information about the success of our advertisements. However, we can use conversion measurements to check which of our online marketing methods have led to a conversion, i.e. to a contract being concluded with us. Conversion measurement is used solely to analyse the success of our marketing measures.
Unless otherwise stated, please assume that the cookies used will be stored for a period of two years.
Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.
⦁ Types of data processed: Event data (Facebook) ("Event data" is data that can be transmitted by us to Facebook, e.g. via Facebook pixels (via apps or other means), and relates to individuals or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, app installations, product purchases, etc.; Event data is processed for the purpose of creating target groups for content and advertising information (custom audiences); event data does not include the actual content (such as comments posted), login information or contact information (i.e. no names, email addresses or telephone numbers). Event data is deleted by Facebook after a maximum of two years, and the target groups formed from it are deleted when our Facebook account is deleted); usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
⦁ Data subjects: Users (e.g. website visitors, users of online services).
⦁ Purposes of processing: Remarketing; conversion measurement (measuring the effectiveness of marketing measures); target group formation; target group formation (determining target groups relevant for marketing purposes or other output of content); marketing; profiles with user-related information (creation of user profiles).
⦁ Security measures: IP masking (pseudonymisation of the IP address).
⦁ Legal basis: Consent (Art. 6(1)(a) GDPR); legitimate interests (Art. 6(1)(f) GDPR).
⦁ Right to object (opt-out): We refer you to the data protection information of the respective providers and the options for objecting (known as "opt-out") specified by the providers. If no explicit opt-out option has been specified, you have the option of disabling cookies in your browser settings. However, this may restrict the functions of our online offering. We therefore recommend the following additional opt-out options, which are offered collectively for specific regions: a) Europe:⦁ https://www.youronlinechoices.eu. b) Canada:⦁ https://www.youradchoices.ca/choices. c) USA:⦁ https://www.aboutads.info/choices. d) Cross-regional:⦁ https://optout.aboutads.info.
Further information on processing, procedures and services:
⦁ Facebook pixels and target group formation (custom audiences): With the help of Facebook pixels (or comparable functions for transmitting event data or contact information via interfaces in apps), Facebook is able to identify visitors to our online offering as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads we place only to those users on Facebook and within the services of Facebook's cooperating partners (so-called "Audience Network"⦁ https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offering or who have certain characteristics (e.g. interest in certain topics or products, which can be seen from the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not appear annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion measurement"); Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; website:⦁ https://www.facebook.com; privacy policy:⦁ https://www.facebook.com/about/privacy; standard contractual clauses (guaranteeing the level of data protection when processing in third countries): The "Facebook EU Data Transfer Addendum" (https://www.facebook.com/legal/EU_data_transfer_addendum) applies in the case of order processing by Facebook as the basis for the processing of event data of EU citizens in the USA and inclusion in the "Facebook Terms of Use" (https://developers.facebook.com/terms) with regard to the independent processing of event data by Facebook in the context of ad placement. Further information: The "Data Processing Terms" (https://www.facebook.com/legal/terms/dataprocessing/update) apply with regard to event data that Facebook processes on behalf of companies to provide them with reports and analyses; Furthermore, the "Addendum for Controllers" applies as an agreement on joint responsibility (Art. 26 (1) sentence 3 GDPR), which is decisive in the case of independent processing of event data by Facebook for the purposes of targeting and improving and securing Facebook products.
Presence on social networks (social media)
We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to provide information about us.
We would like to point out that user data may be processed outside the European Union. This may result in risks for users, as it could, for example, make it more difficult to enforce user rights.
Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, usage profiles can be created based on the usage behaviour and resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on users' computers, in which the usage behaviour and interests of users are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by users (especially if users are members of the respective platforms and are logged in to them).
For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer you to the privacy policies and information provided by the operators of the respective networks.
In the case of requests for information and the assertion of data subject rights, we would also like to point out that these can be most effectively asserted with the providers. Only the providers have access to the users' data and can take appropriate measures and provide information directly. However, if you need help, you can contact us.
⦁ Types of data processed: Contact details (e.g. email, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
⦁ Data subjects: Users (e.g. website visitors, users of online services).
⦁ Purposes of processing: Contact enquiries and communication; feedback (e.g. collecting feedback via online form); marketing.
⦁ Legal basis: Legitimate interests (Art. 6(1)(f) GDPR).
Further information on processing procedures, methods and services:
⦁ Instagram: Social network; service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; website:⦁ https://www.instagram.com; privacy policy:⦁ https://instagram.com/about/legal/privacy.
⦁ Facebook pages: Profiles within the Facebook social network – Together with Meta Platforms Ireland Limited, we are responsible for collecting (but not further processing) data from visitors to our Facebook page (known as a "fan page"). This data includes information about the types of content that users view or interact with, or the actions they take (see "Things you and others do and provide" in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see "Device Information" in the Facebook Data Policy:⦁ https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, known as "Page Insights", to page operators so that they can gain insights into how people interact with their pages and the content associated with them. We have entered into a special agreement with Facebook ("Information about Page Insights",⦁ https://www.facebook.com/legal/terms/page_controller_addendum), which specifically regulates the security measures that Facebook must observe and in which Facebook has agreed to comply with the rights of data subjects (i.e. users can, for example, send requests for information or deletion directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information on Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data); Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Website:⦁ https://www.facebook.com; Privacy policy: https://www.facebook.com/about/privacy; Standard contractual clauses (guaranteeing data protection level when processing in third countries):⦁ https://www.facebook.com/legal/EU_data_transfer_addendum; Further information: Joint controller agreement:⦁ https://www.facebook.com/legal/terms/information_about_page_insights_data.
⦁ Twitter: Social network; service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, parent company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Privacy policy:⦁ https://twitter.com/privacy, (Settings:⦁ https://twitter.com/personalization).
⦁ YouTube: Social network and video platform; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Privacy policy:⦁ https://policies.google.com/privacy; Opt-out option:⦁ https://adssettings.google.com/authenticated.
⦁ Social media wall / social media newsroom: A "social media wall" or "social media newsroom" is a compilation of posts from various social networks in which we are mentioned or which contain a hashtag with our name or the name of a campaign. This includes mentions of posts that we publish on social networks as well as posts published by users. The content of the posts is automatically obtained from the respective social networks in accordance with the terms and conditions and permissions of the authors, and users can object to the display at any time. The authors are generally responsible for the content of the posts. The providers of the respective social networks are responsible for processing the data in connection with the display of the posts and their content. We refer to the information on the respective social networks in this privacy policy. Without prejudice to the rights of users, we recommend that users (also) contact the respective authors or providers of the respective social networks with requests for information and complaints about posts that were not written by us in order to have the posts removed at the source or to assert their data protection rights.
⦁ Twitch: Chats and live streams; service provider: Twitch Interactive, Inc., 350 Bush Street, 2nd Floor, San Francisco, CA 94104, USA; website:⦁ https://www.twitch.tv/; privacy policy:⦁ https://www.twitch.tv/p/de-de/legal/privacy-notice/.
⦁ Discord: instant messaging, chat, voice conferencing and video conferencing; service provider: Discord, Inc., 444 De Haro St, Suite 200, San Francisco, California 94107, USA; website:⦁ https://discordapp.com/; privacy policy:⦁ https://discordapp.com/privacy.
Plugins and embedded functions and content
We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may be graphics, videos or city maps (hereinafter uniformly referred to as "content").
The integration always requires that the third-party providers of this content process the IP address of the users, as they would not be able to send the content to their browsers without the IP address. The IP address is therefore necessary for the display of this content or these functions. We endeavour to use only content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visit time and other information about the use of our online offering, and may be linked to such information from other sources.
Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
⦁ Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses); inventory data (e.g. names, addresses); Contact data (e.g. email, telephone numbers); Content data (e.g. entries in online forms); Event data (Facebook) ("Event data" is data that can be transmitted by us to Facebook, e.g. via Facebook pixels (via apps or other means), and relates to individuals or their actions; The data includes, for example, information about visits to websites, interactions with content, functions, app installations, product purchases, etc.; the event data is processed for the purpose of creating target groups for content and advertising information (custom audiences); Event data does not include the actual content (such as comments posted), login information or contact information (i.e. no names, email addresses or telephone numbers). Event data is deleted by Facebook after a maximum of two years, and the target groups formed from it are deleted when our Facebook account is deleted.
⦁ Data subjects: Users (e.g. website visitors, users of online services).
⦁ Purposes of processing: Provision of our online offering and user-friendliness; provision of contractual services and customer service; marketing; profiles with user-related information (creation of user profiles).
⦁ Legal basis: Consent (Art. 6(1)(a) GDPR); fulfilment of contract and pre-contractual enquiries (Art. 6(1)(b) GDPR); legitimate interests (Art. 6(1)(f) GDPR).
Further information on processing procedures, methods and services:
⦁ Integration of third-party software, scripts or frameworks (e.g. jQuery): We integrate software into our online offering that we retrieve from servers of other providers (e.g. function libraries that we use for the purpose of displaying or improving the user-friendliness of our online offering). In doing so, the respective providers collect the IP address of the users and may process it for the purpose of transmitting the software to the users' browsers, for security purposes, and for the evaluation and optimisation of their offerings. - We integrate software into our online offering that we retrieve from servers of other providers (e.g. function libraries that we use for the presentation or user-friendliness of our online offering). In doing so, the respective providers collect the IP address of the users and may process it for the purpose of transmitting the software to the users' browsers, for security purposes, and for the evaluation and optimisation of their offerings.
⦁ Facebook plugins and content: Facebook social plugins and content - This may include, for example, content such as images, videos or text and buttons that allow users to share content from this online offering within Facebook. The list and appearance of Facebook social plugins can be viewed here:⦁ https://developers.facebook.com/docs/plugins/ - Together with Meta Platforms Ireland Limited, we are jointly responsible for the collection or receipt in the context of a transfer (but not the further processing) of "event data" that Facebook collects or receives in the context of a transfer for the following purposes using the Facebook social plugins (and content embedding functions) that are executed on our online offering: a) Displaying content and advertising information that matches the presumed interests of users; b) Delivering commercial and transaction-related messages (e.g. contacting users via Facebook Messenger); c) Improving ad delivery and personalising features and content (e.g. improving the recognition of which content or advertising information is likely to correspond to the interests of users). We have entered into a special agreement with Facebook ("Addendum for Controllers", ⦁ https://www.facebook.com/legal/controller_addendum), which specifically regulates the security measures that Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with the rights of data subjects (i.e. users can, for example, send requests for information or deletion directly to Facebook). Note: When Facebook provides us with metrics, analyses and reports (which are aggregated, i.e. do not contain any information about individual users and are anonymous to us), this processing is not carried out within the framework of joint responsibility, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing) , the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook-EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Website:⦁ https://www.facebook.com; Privacy policy:⦁ https://www.facebook.com/about/privacy.
⦁ Font Awesome: Display of fonts and symbols; Service provider: Fonticons, Inc. ,6 Porter Road Apartment 3R, Cambridge, MA 02140, USA; Website:⦁ https://fontawesome.com/; Privacy policy:⦁ https://fontawesome.com/privacy.
⦁ Google Fonts: We integrate the fonts ("Google Fonts") of the provider Google, whereby the user data is used solely for the purpose of displaying the fonts in the user's browser. The integration is based on our legitimate interests in the technically secure, maintenance-free and efficient use of fonts, their uniform display and taking into account possible licensing restrictions for their integration; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website:⦁ https://fonts.google.com/; privacy policy:⦁ https://policies.google.com/privacy.
⦁ reCAPTCHA: We integrate the "reCAPTCHA" function in order to be able to recognise whether entries (e.g. in online forms) are made by humans and not by automatically operating machines (so-called "bots"). The data processed may include IP addresses, information about operating systems, devices or browsers used, language settings, location, mouse movements, keystrokes, time spent on websites, previously visited websites, interactions with ReCaptcha on other websites, cookies under certain circumstances, and results of manual recognition processes (e.g. answering questions or selecting objects in images). Data processing is based on our legitimate interest in protecting our online offering from abusive automated crawling and spam; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:⦁ https://www.google.com/recaptcha/; Privacy policy:⦁ https://policies.google.com/privacy; Opt-out option: Opt-out plugin:⦁ https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements:⦁ https://adssettings.google.com/authenticated.
⦁ Twitter plugins and content: Twitter plugins and buttons – These may include content such as images, videos or text and buttons that allow users to share content from this online offering within Twitter; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, Parent company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; website:⦁ https://twitter.com/de; privacy policy:⦁ https://twitter.com/privacy, (settings:⦁ https://twitter.com/personalization).
⦁ YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:⦁ https://www.youtube.com; Privacy policy:⦁ https://policies.google.com/privacy; Opt-out option: Opt-out plugin:⦁ https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements:⦁ https://adssettings.google.com/authenticated.
⦁ Twitch: Chats and live streams; Service provider: Twitch Interactive, Inc., 350 Bush Street, 2nd Floor, San Francisco, CA 94104, USA; Website:⦁ https://www.twitch.tv/; Privacy policy:⦁ https://www.twitch.tv/p/de-de/legal/privacy-notice/.
Changes and updates to the privacy policy
We ask that you regularly review the content of our privacy policy. We will amend the privacy policy as soon as changes to our data processing practices make this necessary. We will inform you as soon as the changes require your participation (e.g. consent) or other individual notification.
If we provide addresses and contact information for companies and organisations in this privacy policy, please note that the addresses may change over time and please check the information before contacting them.
Rights of data subjects
As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:
⦁ Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
⦁ Right to withdraw consent: You have the right to withdraw your consent at any time.
⦁ Right to information: You have the right to request confirmation as to whether data concerning you is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with the legal requirements.
⦁ Right to rectification: In accordance with legal requirements, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.
⦁ Right to erasure and restriction of processing: In accordance with legal requirements, you have the right to request that data concerning you be erased immediately or, alternatively, in accordance with legal requirements, to request a restriction on the processing of the data.
⦁ Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with legal requirements, or to request that it be transferred to another controller.
⦁ Complaint to supervisory authority: In accordance with legal requirements and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State in which you usually reside, the supervisory authority of your place of work or the place of the alleged infringement, if you believe that the processing of personal data relating to you violates the GDPR.
Definition of terms
This section provides an overview of the terms used in this privacy policy. Many of the terms are taken from the law and are defined in particular in Article 4 of the GDPR. The legal definitions are binding. The following explanations are intended primarily to aid understanding. The terms are listed in alphabetical order.
⦁ Conversion measurement: Conversion measurement (also known as "visit action evaluation") is a method used to determine the effectiveness of marketing measures. To do this, a cookie is usually stored on the user's device within the websites where the marketing measures are carried out and then retrieved again on the target website. This allows us to track whether the advertisements we place on other websites have been successful.
⦁ Personal data: "Personal data" is any information relating to an identified or identifiable natural person (hereinafter "data subject"); A natural person is considered identifiable if they can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
⦁ Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, comprises any type of automated processing of personal data that consists of using this personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include various information relating to demographics, behaviour and interests, such as interaction with websites and their content, etc.). Cookies and web beacons are often used for profiling purposes.
⦁ Reach measurement: Reach measurement (also known as web analytics) is used to evaluate visitor flows to an online offering and may include the behaviour or interests of visitors in certain information, such as website content. With the help of reach analysis, website owners can, for example, identify at what time visitors visit their website and what content they are interested in. This enables them, for example, to better tailor the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for reach analysis purposes to recognise returning visitors and thus obtain more accurate analyses of the use of an online offering.
⦁ Remarketing: "Remarketing" or "retargeting" refers to, for example, noting which products a user has shown interest in on a website for advertising purposes in order to remind the user of these products on other websites, e.g. in advertisements.
⦁ Controller: The "controller" is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
⦁ Processing: "Processing" means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers virtually any handling of data, whether it is collection, evaluation, storage, transmission or deletion.
⦁ Target group formation: Target group formation (or "custom audiences") refers to the determination of target groups for advertising purposes, e.g. the display of advertisements. For example, based on a user's interest in certain products or topics on the internet, it can be concluded that this user is interested in advertisements for similar products or the online shop where they viewed the products. The term "lookalike audiences" (or similar target groups) is used when content that is considered suitable is displayed to users whose profiles or interests are presumed to correspond to the users for whom the profiles were created. Cookies and web beacons are generally used for the purpose of creating custom audiences and lookalike audiences.
Changes to the privacy policy
Xtreams - Wir sind Xtreams Reserves the right to change this general privacy policy in accordance with applicable data protection regulations.
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